We were to create an identity and campaign for a new LAB (low alcohol beer) subbrand. The beers will be brewed using dry hopping to add different hop flavours. The identity should focus on the history of the hop and its flavours instead of the low amount of alcohol.
We named it 'Van Hops' as van means from - 'from hops' and at the same time it refers to a name or heritage which gives a personal feeling.
Van Hops is a beer with something on mind. In short terms, it should be selfconcious, interesting and present while radiate quality, taste and beer. A beer you can relate to.
When you drink a Van hops, you have an understanding of beer and taste. You take a stand. That makes you cool.
This is a schoolproject, done in 4 weeks. In collaboration with Camilla Hecter.