Nowadays radiation is hard to avoid. So how come, is something this constant and most likely unhealthy never up for discussion? Maybe because it is too difficult to relate to something, that isn’t visible.
With this branding project, we visualise the invisible rays using negative spaces and optically illusions. The concept is both current, activistic and at eye level all with a mission to create awareness and debate about an issue that may otherwise be intangible.
The project is done in collaboration with Jonas Hjort as a submission to the YCCA Design award, at the Creative Circle award. It was created in 24 hours and announced as winner.
(YOU DON'T SEE IT - But right now thousands of rays are rushing through your brain. We should talk about that.)