This is the campaign part of my bachelor thesis.
On the background of research and strategy I created the payoff ‘Sæt ord på’ meaning ‘Put words on’. Mainly to create a space showing what words can do. In this way LiteraturHaus can take a patent on putting words on something and target their communication. Making it possible to be both relevant, political, philosophical etc.
The first part of the campaign consisted of posters and merchandise, where upcoming writers and other media personalities would be asked to put words on a given subject. This could be everyday words like ‘neighbour’ or more deep subjects like ‘loneliness’ or ‘the night’. Creating a space where it was clear that words is for everyone and something we can share.
After this the campaign would develop into blank posters, a digital novel, an app and events.