at Kontrapunkt we worked on a large employer branding project with Specsavers.
Specsavers has a vision to go beyond eyes and ears and bring healthcare to the high street. We helped them be visionary with an employer brand that shows their true colours and prepares them for the next frontier in eye, ear- and healthcare.
I worked on a part of the project that should engage and inform the current employees. A 'game' that should make the employees understand their own brand and start activate the new employer branding.
It ended in this 'travel kit'– a suitcase with seven small books, guides and a play board. I worked with the rest of the team on the concept of the kit and execution.