Palads is the oldest cinema in Copenhagen with the largest selection of movies. It is operated by Nordisk Film. In 1989 the building was painted by Poul Gernes and today it is known for the characteristic colors. Today the identity don’t separate Palads from other cinemas in Copenhagen. My concept has been to incorporate the building and its characteristics in a new identity. I wanted to create a playful universe - referring to universes created in movies.